PURE Logo Package
=================

Status: October 2026. Approval by A.R.C. Laser GmbH is pending; until then
use only for internal coordination and drafts, not for publication.

Contents
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svg/   vector versions (lossless scaling, type already converted to paths)
png/   raster versions (transparent background where no background belongs to the mark)

Versions and usage
------------------
pure-wortmarke                 Symbol and PURE on light background. Default version.
pure-wortmarke-negativ         Symbol and PURE on navy or other dark backgrounds.
pure-wortmarke-mono-navy       Single colour navy: fax, stamps, engraving, one-colour print.
pure-wortmarke-mono-weiss      Single colour white on photos and dark areas.
pure-wort                      Word only, when the symbol stands separately (e.g. as app icon).
pure-by-cetus-wortmarke        PURE by CETUS, two lines (by CETUS below PURE). Main version with endorsement.
pure-by-cetus-einzeilig        PURE by CETUS in one line: narrow headers, device, seals, footers.
pure-by-cetus-wort             PURE by CETUS two lines, without symbol.
pure-zeichen                   Symbol only: colour, negative, mono navy, mono white.
pure-appicon                   Navy rounded square for app, favicon, profile picture.

Which version where
-------------------
Patients (practice, flyer, patient website, waiting room)      PURE alone
Professionals (congress, trade ad, data sheet, sales)          PURE by CETUS
The device itself, single-use probe packaging                  PURE by CETUS one line
Footers, "PURE practice" seal, narrow headers                  PURE by CETUS one line
App icon, favicon, social avatar                               symbol alone

Never both versions on the same surface. "by CETUS" never alone, never larger
than 0.34 of the PURE cap height, never in petrol or navy.

Spelling: PURE always in capitals, also in running text. PURE by CETUS with
lower-case by and CETUS in capitals. Wrong: Pure, PURE BY CETUS, PURE/CETUS.

Colours
-------
Navy    #13284A   RGB 19/40/74     arc, word PURE, surfaces
Petrol  #1F6F6F   RGB 31/111/111   dots
Mint    #8FD1C8   RGB 143/209/200  dots on dark background
Steel   #7A8AA6   RGB 122/138/166  endorsement by CETUS on light background (dark: #AEBBD0)
White   #FFFFFF                    arc and PURE on dark background
More colours and CMYK approximations in the package PURE-Farben.

Clear space
-----------
Unit x is the stroke width of the arc. Keep at least 2x around the logo free
of other elements (for PURE by CETUS measured around symbol, PURE and
endorsement together). Minimum width of the logo 30 mm in print, 120 px on
screen; PURE by CETUS two-line 40 mm or 160 px, one-line 55 mm or 220 px; the
symbol alone at least 6 mm or 24 px.

Rules
-----
Do not distort, rotate or recolour, do not add shadows or gradients, do not
rearrange or stack symbol and word. On busy backgrounds use the single colour
version.
